RS Gonzales
HVAC contractors only, across Meta, Google, search and web work.
89.0 of 100 on disclosed practice. Read 12 September 2026, restated quarterly.
No ads running under their own Page on 12 September 2026.
Confirmed twice, by two independent methods: a name search filtered to this advertiser, and a direct query of Page ID 100425646389913 across all ad statuses. The Page ID was checked against the canonical address of their Facebook Page before we trusted it.
A statement about one date, and not a verdict. What a zero does and does not mean, and the false zero this method nearly produced.
| Criterion | Score | What the published evidence shows |
|---|---|---|
| Causal measurement | 23 / 25 | Call audits, CRM integration and a published funnel case study that reaches booked appointments and closures put them at the top of causal measurement. No holdout design is published, so the last band stays closed. |
| Conversions API and event quality | 18 / 20 | Pixel plus CRM lead delivery, with booked-job outcomes described as feeding optimisation. Conversions API and offline event uploads are named on the service surface rather than left as a pixel-only stack. |
| Objective coverage | 16 / 18 | Lead forms, retargeting and awareness each named with a stated role. Calls and Advantage+ are thinner on the page than the rest of the set leaders. |
| Creative iteration | 12 / 15 | A documented creative process with iteration expectations attached. No ads found under their own Page on the sweep date, so the Ad Library half of the criterion stays quiet. |
| Spend band, published | 11 / 12 | The clearest commercial terms in the set: a published minimum monthly ad spend of $3,000 and management fee bands, close to the top of the published-spend scale. |
| Claim hygiene | 9 / 10 | The case study states spend, leads, booked appointments and closures, which clears the denominator test. Attribution window and a not-typical statement are still thin. |
Source: rsgonzales.com, HVAC Meta ads service page and pricing. Band definitions on the method page.
What they are strongest on
Published measurement through to booked jobs, with commercial terms you can read before a sales call.
Where they are weakest
Own-Page Ad Library activity was empty on the sweep date, so creative volume is judged mostly from documentation rather than live ads.
Recorded as their claims, with what each one is missing. Nothing here is restated by us as fact.
| What they publish | What it does not say |
|---|---|
| States Meta Business Partner status | Unverified. Meta’s partner directory requires a login, so we could not confirm it independently. It carries no weight in the score. |
| Publishes a cost per lead range and a case study reading $4,000 spent, 100 leads, 10 booked appointments, 4 closures | Their figures, not ours. No attribution window and no date range, so the numbers cannot be compared against anything. |
Quoted word for word from RS Gonzales's own published pages, read 14 September 2026: Terms and conditions.
Minimum terms, charges for leaving early and clauses about missed payments are common in agency contracts, especially where the agency pays for work upfront, such as building a website. The same eight fields appear on every profile. "Not published" means nothing the agency publishes addresses that point; a website's terms of use, which cover browsing the site rather than hiring the agency, don't count. None of this affects the score.
| Term | What they publish |
|---|---|
| Minimum term | This Agreement shall become effective on the date accepted by Client and shall continue for a minimum period of twelve (12) months (the “Initial Term”), and then on a month-to-month basis thereafter. |
| Cancelling after that | After the Initial Term, either party may terminate this Agreement at the conclusion of any monthly billing cycle by providing fourteen (14) days’ prior written notice to the other party. |
| Leaving early | If Client terminates this Agreement before completing twelve (12) months of service, the full cost of the website — $4,500 — becomes immediately due and payable. |
| If a payment is missed | In the event Client fails to pay any monthly fee when due and such failure is not cured within ten (10) days of written notice from RS Gonzales, RS Gonzales may, at its sole election, declare the entire remaining balance of fees due for the unexpired portion of the twelve (12)-month term immediately due and payable in full, without further notice to Client. |
| Price changes | The monthly fees established in this Agreement will remain in effect for at least twelve (12) months, with no increase in pricing during that period. After twelve (12) months, RS Gonzales reserves the right to increase fees upon forty-five (45) days’ prior written notice to Client. |
| Charges after you leave | Upon termination or downgrade of full marketing services, Client may maintain access to the Platform at a fee of $197 per month (the “Technology Fee”), which is separate from and in addition to any website hosting or maintenance fees. |
| Refund or guarantee | If, within the first thirty (30) days of service, Client is unsatisfied with work and does not wish to continue services, Client may request a full refund of the first month’s payment. If RS Gonzales has published a new website for Client before the Client’s 30-day refund request is made, Client may elect one of the following: (i) pay RS Gonzales $4,500 for the website, in which case RS Gonzales will release the full website files to Client; or (ii) have their prior website restored by RS Gonzales, in which case the new website will be taken down. |
| Who owns the ad account | All advertising accounts (including Google Ads, Google Local Services Ads, Meta Ads, Yelp Ads, and any other platform), Google Analytics properties, Google Tag Manager containers, Google Search Console access, and conversion tracking assets created or managed by RS Gonzales on Client’s behalf shall be owned by Client, with RS Gonzales designated as an administrator or agency partner. |
Read from rsgonzales.com, HVAC Meta ads service page and pricing on 12 September 2026, against published criteria. Page changed since? The corrections page gets it re-read.
- 3 points sitting unclaimed on creative iteration. Publish a creative cadence with a number on it; the Ad Library already shows the rest.
- 2 points sitting unclaimed on causal measurement. Publish the design of a holdout, geo test or lift study you have run, including what was randomised and over how long.