Directory Rankings reviewed Q3 2026 9 agencies listed Last measured 12 September 2026
HVAC Meta Ads Agencies Directory
Nine named agencies running Facebook and Instagram ads for HVAC contractors, scored on disclosed measurement practice — not claimed cost per lead.
RS Gonzales is No. 1 on the ledger as of Q3 2026, scoring 89.0 of 100 on disclosed measurement practice.
All agencies
This ranks what each agency publicly documents about how it runs and measures Meta spend. It does not rank them by results: there is no lawful way to obtain a third party's real cost per lead or managed spend.
| No. | Agency | Own ads | What the published evidence shows | Score |
|---|---|---|---|---|
| 1 | RS Gonzales Washington DC | None running | Leads the ledger on published measurement depth: call audits and CRM outcomes feeding the account, a documented event stack, fee bands with a $3,000 ad-spend floor, and a case study that states the whole funnel from spend through closures. | 89.0/100 |
| 2 | Clicks Geek Pennsylvania | 1 running, from 29 May | Clearest Conversions API documentation in the set, tied to browser signal loss, and optimises toward booking completions rather than form fills. Strong on objectives and creative testing; sits just under the leader on total score. | 84.0/100 |
| 3 | TradeOps Consulting HVAC and plumbing | 5 running, newest 10 Sep | Solid across measurement, server-side tracking and creative cadence: CRM lead outcomes feeding the account, documented CAPI and offline events, fee tiers with an ad-spend floor, and five ads running with the newest days old. Trails the top two on total score. | 79.0/100 |
| 4 | LMH Agency Lokal Media House | 2 running, both 27 May | Names its measurement tools including call scoring, which is real lead-outcome tracking rather than a dashboard screenshot. The clearest funnel-stage reasoning here. Publishes no commercial terms and no performance figures. | 33.0/100 |
| 5 | Service Allies Home improvement | None running | The most honest publisher here and the only one running a real results disclaimer. Facebook ads only, one contractor per area. Runs instant forms and nothing else, which is why objective coverage scores 3.6 out of 18. | 32.6/100 |
| 6 | Foxxr Florida | None running | Tracks leads, booked jobs and revenue in a client dashboard, and publishes a per-location budget of $500 to $1,500 a month, the only per-location figure here. Names remarketing and no other objective. | 29.6/100 |
| 7 | Contractor Dynamics Contractors, US | 10 running, most from 30 Jun | Runs more of its own ads than anyone else listed, and a named Meta programme with a real brand-plus-lead position. Its published case study quotes 6.03x return on total ad spend with no window, no denominator and no date range. | 21.4/100 |
| 8 | Built-Right Digital Contractors, US | None running | Reports return on ad spend with no attribution window and no disclaimer, which is what a zero on causal measurement describes. Describes a real creative testing standard with no cadence attached to it. | 17.4/100 |
| Unranked | Ascenditt Miami Beach | None running | Listed but not scored. Its HVAC case study is dated 1 August 2024, every case study on the site is dated 2024, and the footer reads 2022. Scoring a real business off evidence that old would measure the website rather than the agency. | Not scored |
The six boxes under each score are the six criteria in the order listed below: causal measurement, Conversions API, objective coverage, creative iteration, published spend band, claim hygiene. Filled means two thirds or better, half filled means a third or better.
Not one of them runs a holdout test
Meta reports the conversions it believes it caused. A homeowner who was already going to replace a condenser, who scrolled past a tune-up ad three days earlier, lands in that report as a conversion. Presenting that as a result of the advertising is the default behaviour of this whole market, and it is why the heaviest criterion here asks whether anyone can show the ads caused the work.
Across all nine, none documents a holdout, a geo test or a conversion lift study. The best practice we found is closed-loop reconciliation, where leads are followed into the CRM and matched against jobs that actually got booked. The second best is optimising toward a booking completion rather than a form fill. Below that, Meta is marking its own homework.
One agency here ran Meta across a private-equity portfolio of more than thirty HVAC and plumbing companies. That is the single account in this set with enough separate markets and enough volume to run a geo holdout properly. What they published instead was aggregate optimisation across those markets, which is a sensible thing to do and tells you nothing about what the ads caused.
Check an agency before your next call
Six steps, about a minute. Tick them off while you are on the phone. This page prints, if you would rather carry it in.
- 1
facebook.com/ads/library. The country filter defaults to wherever you are sitting, and it will quietly return nothing if it is wrong.
- 2
The dropdown offers both. The advertiser suggestion is the one that resolves to their real Page. Searching the phrase instead returns every advertiser whose ad copy happens to contain those words.
- 3
Volume and recency answer different questions. Forty ads that all started in March is not the same as four that started last week.
- 4
Similar brand names collect in the same results. We found two ads under an unrelated advertiser sitting in a nine-result list.
- 5
A Page ID copied from a website footer is usually a profile ID, and the Ad Library returns "this advertiser isn't running ads" for a profile ID even when the Page is running ads. This is the mistake we made.
- 6
Plenty of good agencies are full and referral-fed and have no reason to buy attention. Their answer is the thing worth having.
Ticks are kept in this browser only. Nothing is sent anywhere and nothing is collected.
What the hundred points are made of
Each criterion names a measurable basis and a source, and every score on every profile carries the page it came from and the date we read it.
- 25
Causal measurement
Whether they can show the ads caused work, or only report what Meta claims credit for. Scored against the largest account scale they say they serve, so a single-market shop is not marked down for a test it could never power.
- 20
Conversions API and event quality
Whether the signal Meta optimises against is real. Sending a booked job back to Meta scores. Delivering a lead into your CRM does not, and the two get described in the same words.
- 18
Objective coverage
Which campaign objectives they actually run and whether they say why they choose one over another. Instant forms, calls, site conversions, Advantage+, warm audiences.
- 15
Creative iteration
Whether creative is produced fast enough to outrun fatigue. Half from their documented cadence, half from what the Ad Library shows running on their own Page.
- 12
Spend band, published
What size of account they serve and whether they publish it. This scores the published figure, because the real one cannot be obtained about a third party.
- 10
Claim hygiene
Whether their own published numbers carry an attribution window, a denominator, a date range and a note that results are not typical. Publishing no number at all scores the midpoint.
Guides for contractors
Questions readers ask
How are agencies ranked here?
On disclosed measurement practice across six published criteria. Method and weights.
What does the score mean?
What the agency publishes about how it runs and measures Meta spend — not claimed results.
How do I check an agency before a call?
Run the Ad Library checklist on this page, or read Does your agency run its own ads?